LELO Launches MIA 2

Nov 29, 2012 3:00 PM PST

SAN JOSE, Calif. — Swedish designer brand LELO has launched MIA 2 — a newly-upgraded version of its iconic lipstick-vibe with USB charging.

According to the company, the original MIA holds the title of the world’s first-ever USB-rechargeable vibe from its launch in 2007. Upgrades include fully waterproof versatility, an increase to six vibration patterns, and more power than the original.

MIA 2 is now available in thousands of retail stores worldwide, and comes as the latest in wide-scale improvements across the LELO portfolio, with recent improvements in the form of INA 2, MONA 2 and ELISE 2.

By continuing to improve and outperform its catalog, LELO says it is looking to take advantage of the global trend of more open and adventurous intimacy among individuals and couples everywhere, which has seen a 400 percent increase in sales for some LELO product categories.

LELO USA Director of Sales and Marketing Donna Faro said, “MIA 2 is a personal massager of such renown that it just had to be revisited with these fantastic new upgrades. So long as customers make known what they want out of a LELO massager, we’ll continue to do our best to develop the ultimate products on the market without exception.”

Retailers interested in stocking LELO products can contact usa@lelo.com.

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