The Screaming O Adds to Sales, Merchandising Tools
LOS ANGELES — The Screaming O has introduced new ways to sell and merchandise its collection of sex toys with displays, PlanOgrams, Merchandising Kits, candy jugs, dispensers and POPs. The company said new colorful signage and dynamic displays promote sales by creating a fun consumer experience that makes choosing their next favorite Screaming O products a shopping treat.
With The Screaming O’s popularity rising from recent TV appearances on NBC hit “The Doctors,” rave reviews by Cosmopolitan and Maxim magazines, and hosting VIP events across the country, customers ask for the award-winning brand by name, according to The Screaming O. These merchandising tools give retailers versatile ways to capitalize on the brand’s notoriety and increase sales volume by keeping The Screaming O’s mini vibes, sexcessories and consumables in constant supply.
“The Screaming O has always been a fast-selling adult brand so we designed our new interactive dispensers, eye-catching signage, and one-of-a-kind slat wall PlanOgram display to make it even easier for retailers to boost sales,” The Screaming O partner Keith Caggiano said. “These new merchandising tools help retailers create a Screaming O themed shopping environment that promotes our signature bright, fun attitude with an exciting consumer experience — the key to securing brand loyalty and repeat business.”
The new Screaming O PlanOgram neatly organizes the collection in The Screaming O’s signature bright pop-culture style with a customizable merchandising system that fits on any slat wall. This sales system clearly designates each Screaming O product’s category — disposables, mini vibes, couples rings and more — and adjusts in size according to any store’s dimensions.
The Screaming O also updated its Marketing Kit to include a new range of branded sales and display tools — all available free with every order of a Signature Spinning Display or PlanOgram. Each Kit includes colorful posters with clever catchphrases targeting men, women and couples; window clings, change mats, Frequent Screamer punch cards; and in-store hanging signs. Plus retailers will receive a free Marketing Kit with any order of a Screaming O PlanOgram or Signature Spinning Display.
New Candy Jugs offer a fun new way to merchandise The Screaming O’s three fastest-selling products, Bullets, Vibrating Rings and RingOs, and keep them on the move in convenient point-of-purchase containers that fit neatly next to the cash register, the company said. New Impulse Drop Dispensers keep these three sex toy quick picks in constant supply and stacked neatly so when one gets picked, the next drops down. Hang these Dispensers on a Screaming O branded slat wall or keep them by the counter for impulse sales, the company suggested.
Each Signature Spinning Display now features updated header cards to neatly organize Screaming O products according to category: Disposable Fun, Reusable Fun and Vibes & Things. Each order of a Spinning Display with these new header cards comes with a free Marketing Kit to help create a Screaming O product section in every store.
And coming soon to retail stores nationwide is the 2013 Screaming O Calendar featuring the Scream Team Girls in full-color photography to enhance the shopping experience and attract new consumers. Contact your preferred distributor for details.
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For more information about The Screaming O, visit TheScreamingO.com.