JOPEN's 'KEY' Toys Takes Center Stage at Scala Xmas Fair

Dec 5, 2012 8:00 AM PST

CHINO, Calif. — JOPEN's "KEY" pleasure toys took center stage at the inaugural Scala XMAS Fair held on Nov. 22 in Holland.

The event was held in Scala’s showroom and provided special incentives to European retailers for the holiday season.

“Scala is one of our valued European distribution partners and we were thrilled to be involved with the Xmas Fair,” Susan Colvin, President and CEO of JOPEN said. “Giving stores a chance to stock up before the holidays is a great way to ring in the season.”

The fair included a cash and carry feature that was filled with numerous luxury items.

“The response to KEY was incredible. Everyone said it was beautiful and fresh. There were many scans of the products — which allowed customers to make purchases — and they were all so excited to carry the beautiful collection in their stores,” Angela Mustone, JOPEN international business development executive said.

Retail customers from around Europe attended the fair. It was the first time Scala held such an event apart from their regular bi-annual fairs that take place in March and September.

Scala’s Rick Zwaan said, “The highlight of the fair was the new KEY by JOPEN pleasure products, which was presented in a beautiful booth by our good friend Angela. It was great to get the support of Angela to introduce this collection to our customers.”

He added, “The visitors were very pleased with the extra day and they are looking forward to next year’s Xmas Fair.”

For information about KEY and other items in the JOPEN range, contact Robin Stewart at Robin@JOPEN.com.

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