PIMPROLL Acquires Dating Community Site BeSocial.com

Dec 14, 2012 8:00 AM PST

LOS ANGELES — PIMPROLL announced today that it has acquired the BeSocial.com dating site.

The company said the established website has a strong reputation among review sites and dating enthusiasts for providing real dating profiles and browsing options, backed by a large community of loyal members.

BeSocial.com is the latest addition to be integrated into PIMPROLL’s network of sites and innovations during the last 18 months, continuing to build on the momentum of TrafficForce, HostedTube and PaidPerView.

"We examined the existing adult dating and mainstream dating markets extensively before making this move, and we are very pleased with the early results already," PIMPROLL's David K. said.

He added, "The focus of BeSocial.com is on providing valued community members with a real opportunity to browse profiles of potential dates, communicate with new romantic interests anonymously and arrange a rendezvous with someone special that exceeds even their own high expectations.  BeSocial represents a more casual and flexible new alternative catering to men, women, couples and gives them the tools to use the site the way they want. We have a lot of innovative ideas planned for the site and look forward to expanding a large organic community of loyal, existing members. Singles are already using BeSocial helping us grow into the biggest, most trusted casual dating site online."

The offering allows visitors to browse profiles, send gifts, create free accounts, chat live, arrange meetings, friend other members, and find a match using key elements of compatibility.

PIMPROLL said that with so many real profiles to choose from, and global coverage of dating opportunities, BeSocial.com gives online dating enthusiasts the best chance to find romantic and social opportunities. The profile “Popularity Meter” and integration with social networks also enables site members to increase their visibility by interacting with more potential singles through a highly usable interface. BeSocial also employs systems to increase user engagement and is aligned more with the expectations of today's dating users.

The company maintained that the new addition demonstrates its commitment to a long term approach to building successful brands and enduring business relationships. "We are moving full speed ahead and have several more big announcements planned for the next few months,” David K revealed.

He added, "BeSocial.com is another high profile step forward for us and our business partners as our overall plans continue to unfold."

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