'Gigolo' Star Nick Hawk, New Products On Hand at CalExotics ANME Booth

Jan 3, 2013 7:15 AM PST

CHINO, Calif. — Actor Nick Hawk, star of Showtime’s “Gigolo” series will be on hand to meet and greet in the California Exotic Novelties booth at the upcoming ANME Show taking place at the Los Angeles Marriott Burbank Airport hotel, Jan. 7-9.

Hawk will be introducing the company's Nick Hawk Gigolo Collection of sex toys. In addition to Hawk’s appearance, the company will unveil new products and visual merchandising plans.

“We’re ready to start the New Year in a big way. We’ve got a lot of exciting things in store for our customers at the upcoming ANME Show and can’t wait to see everyone,” Susan Colvin, President and CEO said.

Continuing with a focus on augmenting collections, the company is introducing an array of new products under several of its most popular lines.

“Our customers have spoken and we’ve responded,” Jackie White, vice president of sales said. “This release is very product-focused. We’ve already laid the groundwork in developing well-designed, comprehensive brands. Now we're expanding those brands with new, exciting products.”

The additions include light fetish gear in the First Time Collection, and new styles in Posh, Body & Soul, Precious Metals, Love Rider, Tantric and Shane’s World. Additionally, several new lines including Risqué, Adonis, Gyration Sensations and Jumpin Gyration Collections also have new products.

On Jan. 4 Hawk will be available at a free floor display to introduce his signature Collection. Media, distributors, and buyers are invited to come to meet Hawk, pose for pictures, and receive a signed autograph.

“There is one new collection in this release, and it’s a very exciting one. Inspired by the popularity of Showtime’s hit series, we’re introducing the Nick Hawk Gigolo Collection. The comprehensive line includes a wide array of products which are designed either for the woman who dreams of being with Nick, or the fellas who want to be like Nick,” Al Bloom, director of marketing said.

“It’s going to be a great time and I hope everyone can stop by, visit Nick, and learn about the fun promotions we have planned, such as the Win a Dream Date with Nick Hawk contest,” Desiree Duffie, director of public relations added.

The company is also introducing its Visual Merchandising Plans at the show. Developed with state-of-the-art merchandising technology, the company said its design experts have created easy-to-use plans for retailers. “The new Visual Merchandising Plans are crafted with our customers in mind,” Colvin said. “We take great care in creating solutions that work. Successful merchandising is more than just filling a wall with products, it involves artful manipulation, careful planning, and a keen sense of sales and marketing. That’s what you get with California Exotic Novelties.”

Media wishing to attend the Hawk meet and greet should RSVP with Duffie directly at Desiree@CalExotics.com.

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