Shane's World Launches Toys Website, College Tour

Jan 22, 2013 7:30 AM PST

CHATSWORTH, Calif. —Shane’s World’s announced today the launch of ShanesWorldToys.com as well as its “Sex Toys for College Students” tour in association with CalExotics.

The new website will help update consumers on new novelty offerings featuring a full product catalog, blogs, advice and tips on how to use toys to enhance relationships. The site also includes details on the tour that will span the country providing information, outreach and fun to “needy coeds everywhere.”

“We are extremely fortunate to have CalExotics in our corner,” Shane’s World CEO Brian Grant said. “They are recognized as one of the top companies for adult novelties and have been behind us 100 percent. They are not only our manufacturer, but our biggest cheerleaders on this and other projects.”

The tour will make its first stop at Chico State University in California on February 7-8, with a focus on Shane’s World toys that the company said are specifically designed for young, adventurous singles and couples.

A number of top adult stars have agreed to come along for the ride and will be dispatched to campuses with more than 1500 free toys to distribute during the first few stops.

“'The Sex Toys for College Students Tour’ is a fun way to promote the Shane’s World Collection. We’re thrilled to be a part of the action,” Susan Colvin, President and CEO of California Exotic Novelties said.

“We are so excited about giving away sex toys to those who need them most, college students,” added Grant. “We are lucky to have great brand awareness in the college market and we plan on increasing that awareness with this tour.”

Fans unable to make it to one of the tour stops can keep tabs on the happenings at ShanesWorldToys.com where photos and videos of each stop will be uploaded along with blogs, fan accounts of the action, and other features.

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