Icon Brands Unveils New Simply Silicone Products

Feb 17, 2013 6:00 AM PST

LOS ANGELES — Icon Brands is following up on the strong reception of its Simply Silicone Mini and Mini G Vibes with eight new Simply Silicone products, and the entire “stripe” is now shipping.

Joanie Lee, Icon's VP of sales, explained, "We added two Cock Cages in a super-cool Celtic design, two great couples kits with bunnies, vibrating rings, cages and more, a trio of ultra-thick silicone 'donut' rings and a 10-function 'love button' ring kit in two great colors."

With consumers and retailers alike requesting silicone more than ever, Icon said it felt it was time to brand an entire line with“Silicone” right in the name. Lee added, "And when you see all the eye-popping primary colors together, Simply Silicone makes a visual statement that you simply can't ignore.”

Each Simply Silicone item is fully covered in ultra-soft, velvety silicone, and in one of four bright colors: pink, red, cyan and navy. The packaging is high-contrast white and black, with a black backdrop that vibrantly displays the pieces, and was created by Icon's decorated design team.

Lee has high hopes for the entire line, which is now 12 SKUs wide, commenting "if the Simply Silicone vibrators are any indication, this is a material whose time has come…and a collection whose time has come.”

Simply Silicone ships immediately and is available from Icon Brands and leading distributors nationwide. Visit iconbrands.com for more information, or contact Lee at joanie@iconbrands.com.

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