Paradise Marketing Celebrates 35 Years

Feb 19, 2013 2:15 PM PST

VISTA, Calif. — Paradise Marketing is celebrating 35 years of business bringing the biggest names in condoms, lubricants and sexual wellness accessories to the adult market. Paradise Marketing CEO Dennis Paradise would like to thank his staff and his customers for helping the specialty distributor reach this milestone.

Paradise founded the company in 1978 as a specialty distributor of the biggest condom brands and after adding K-Y into its inventory, Paradise Marketing quickly became the adult industry’s go-to source for the most popular condom, lubricant and sexual wellness brands in the nation. Soon brand managers of Astroglide sought out Paradise Marketing for their adult distribution needs, establishing it as the exclusive supplier of these retail essentials.

“I was introduced to the condom business at an early age, as my family has been a fixture in the industry since 1943,” Paradise said. “I grew up with a special understanding of how this business functions and when I founded Paradise Marketing in 1978 I had unique knowledge and solid relationships that helped propel my company to the top. Now after 35 years my loyal and talented team and I are proudly celebrating this milestone. It’s an honor to work with the best in the business and I’d like to thank my customers and clients for their ongoing support. I’m happy as long as they are making money!”

Paradise Marketing launched with an inventory of the biggest condom brands, including Lifestyles, TROJAN parent company Johnson & Johnson, and Durex, and soon brought on K-Y because lubricants were an essential, yet underserved, product category at the time. In 1996, Astroglide looked to Paradise to handle its sales and marketing. Now with 35 years in business, the distributor handles the most prominent condom, lubricant and sexual wellness brands in the world.

Paradise Marketing’s brand lineup now includes Lifestyles, TROJAN brand, Sir Richards, Durex, Kimono, Billy Boy, Crown, Rough Rider, Paradise and ONE condoms; Astroglide and K-Y lubricants; Fleet enemas; Fresh and Sexy Wipes by Energizer Playtex; Schick razors for women; Summer’s Eve feminine hygiene products; and more.

“This past year was tremendously successful and 2013 has already exceeded expectations,” Paradise said. “We look forward to bringing even more must-have product lines from these big-name brands to the adult market and watching our customers thrive.”

Paradise also was inducted into the AVN Hall of Fame – Pleasure Products Branch at the 30th annual AVN Awards this year. Paradise joined a hand-selected group of trailblazers and innovators honored for their business excellence and accomplishments in the design, distribution and sale of pleasure products.

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