Pipedream Hosts PDU for Scala

Mar 6, 2013 3:30 PM PST

CHATSWORTH, Calif. — Pipedream hosted its first-ever European PDU hours prior to Scala’s bi-annual trade fair in front of a crowd of over 200 qualified European buyers and retail store owners.

"We've worked very hard to solidify our relationship with the entire Beate Uhse AG group," Pipedream CEO Nick Orlandino said. "Through their vast distribution system and broad sales network, they've made Pipedream the number one brand in Europe."

The instructional seminar included a brief company overview, sales and merchandising strategies, extensive product training, and an introduction to the brand new European version of Pipedream's revolutionary Planogrammer software. According to the company, the program was greeted with excitement and enthusiasm, followed with diplomas for everyone.

"Pipedream is inspiring innovation, investing in knowledge and creating futures for everyone in our industry," said Scala's Product Manager Rick Zwaan. "Pipedream University was fun, highly educational, and very helpful for our staff and our retail partners."

Pipedream's European Sales Executive Raymond Houtenbos summed it up best, "Pipedream scored a hat trick! The crowd found PDU educational, entertaining, and informative. The event definitely strengthened our partnership between Pipedream and Scala."

More Pipedream University training seminars are scheduled to take place in March and April, with another overseas program taking place in England in June.

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