XGEN Gears Up for ILS Show With New Products

Mar 18, 2013 9:15 AM PST

BRISTOL, Pa. — XGEN Products is gearing up for the International Lingerie Show (ILS) in Las Vegas in April by unveiling a host of new items and merchandising solutions.

The company said Bodywand, the line of personal massagers that remains XGEN’s flagship product, will welcome a range of new Minis including four Neon color options as well as a 5-function model. All of the Minis feature soft, flexible head and substantial power.

To support the line, XGEN is introduing an all-new, custom display unit. The free-standing display will house 68 assorted Bodywands plus testers. XGEN plans to offer the displays complete with merchandise and testers for a single package price. Details, pricing and availability will be announced soon.

Within the Lapdance Lingerie collection, XGEN will be showing off a selection of garments in new colors and plus sizes. A line of bikini sets is also set to be unveiled at ILS with details, pricing and availability to be announced soon.

“This season’s International Lingerie Show is going to be a doozy,” President Andy Green said. “I can’t even begin to tell you how exciting this event is going to be. We’re preparing for non-stop traffic in the booth, and all XGEN reps are eager to show our new items to our customers.”

In anticipation of a busy show, the company is urging retailers to schedule appointments in advance. Interested visitors should contact their XGEN account representative or call (877) 450-9436.

“ILS is a fantastic venue for us, and we want to spend as much time with all of our customers,” Green continued. “Please give us a call today so we can dedicate our full attention to you and your business.”

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