Paradise Marketing Announces New Energizer Personal Care Spokesperson

Mar 18, 2013 3:15 PM PST

VISTA, Calif. — Paradise Marketing says it is proud to support Energizer Personal Care’s choice of rocker Andrew W.K. as the official spokesman to promote Fresh + Sexy before & after intimacy wipes, available to the adult market exclusively through Paradise Marketing.

The musician served as the new face of Fresh + Sexy with a promotion that launched at SXSW this month.

Fresh + Sexy is the latest debut from mainstream mainstay brand Energizer Personal Care and offers men and women a before-and-after sex wipe packaged with portability in mind.

“Energizer Personal Care supports this release with a multimillion-dollar promotional campaign with print, Internet and radio advertising to spread the word and teaming with Andrew W.K. is their latest creative effort,” Paradise Marketing CEO Dennis Paradise said. “Paradise is proud to bring Fresh + Sexy to adult retailers nationwide and help our customers develop departments devoted to sexual wellness accessories like these. It’s a growing market with high demand!”

According to the company, W.K., known across the country as the King of Partying, has a unique charm and unconventional delivery that will help give his unique and diverse fan base a new reason to party hard with confidence.

“Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new,” W.K. said in a statement. “Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”

Energizer Personal Care Fresh + Sexy is available in a 20-count singles box, 24-count travel pack, and 40-count tub ideal for point-of-purchase display.

“This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted,” Energizer Personal Care said in an official statement. “Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”

For product information, email tmcgowan@paradisemarketing.com.

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