Licensing Deal Inked for Playboy Vodka

Apr 29, 2013 7:00 AM PST

BEVERLY HILLS, Calif. — Playboy Enterprises on Monday announced that it has signed a deal with the producers of Vuqo vodka to produce Playboy Vodka.

Vuqo, which produces a coconut-distilled vodka in some Asian countries, will launch Playboy Vodka in Australia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

Called the world's first coconut-distilled, the vodka  will be manufactured in the Philippines. Vuqo also produces Haliya Light Fruit Wines.

"We look forward to launching our new product, Playboy Vodka, with support from the global lifestyle company that is Playboy," said Rich Cabael, founder and CEO. "Playboy is known for its iconic appeal and aspirational lifestyle. We are thrilled to offer a smooth and crisp premium vodka of the highest quality that will appeal to both Playboy and vodka enthusiasts alike."

"We are excited to partner with Vuqo to bring a one-of-a-kind premium vodka and anther facet of the Playboy world to Asian consumers," said Matt Nordby, a spokesman at Playboy Enterprises. "Playboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands.

"We're looking forward to working with Vuqo to launch Playboy Vodka later this year."

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