Paradise Marketing Debuts 3 New Durex Lubricants

May 15, 2013 7:00 AM PST

VISTA, Calif. — Paradise Marketing today introduced new Durex Massage & Play intimate lubricant and massage gels to the adult retail market at value prices.

The company said the line is the latest release from Durex and is expected to be an adult industry hit.

Included in the roll out are Soothing Touch, Sensual and Intensify.

Soothing Touch is a fragrance-free two-in-one massage gel and lubricant featuring soothing aloe vera and gentle ingredients ideal for a relaxing full-body massage and use on more sensitive areas.

A two-in-one massage gel and lubricant, Sensual is suitable for bodywork and intimate pleasure with the addition of “ylang ylang,” an essential oil known for its calming aphrodisiac properties.

Intensify is a two-in-one massage gel and lubricant featuring arousing and invigorating guarana for stimulating all-over massage and hot-and-heavy sex.

“This Durex Massage & Play debut is hot on the heels of a recent industry trend of creating hybrid versions of consumers’ favorite pleasure products for a more convenient intimate experience,” Paradise Marketing CEO Dennis Paradise said.

He added, “Each of these two-in-one gels features a unique herbal component, which gives couples the ultimate choice among soothing, arousing or intensifying sensations — and the option to try all three. We’ve already noticed Massage & Play selling quite well in this market and is definitely a must-have for retailers across the country.”

The products are now available to U.S. adult retailers in cases of 18 units featuring brightly-colored bottles.

Packaged in 6.76 oz. bottles, Massage & Play is value priced with a suggested retail price of under $20.

To order, email tmcgowan@paradisemarketing.com or visit ParadiseMarketing.com for more information.

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