Lingerie Di Moda to Distribute Baci in Italy

May 29, 2013 10:15 AM PST

MILAN — Baci Lingerie has announced its new collaboration with seasoned Italian distributor Lingerie di Moda, which will now offer Baci’s White Label, Black Label and Dreams collections to Italian consumers.

“Baci’s further expansion into the Italian market is only natural,” said Frank Koretsky, owner of Baci Lingerie. “After all, 'baci,' the Italian word for ‘kisses,’ and the culture and nuance the word invokes, is what we had in mind when Baci Lingerie began. Lingerie di Moda is synonymous with quality, sensuality and luxury in the brands it represents, and we believe they are the perfect fit for the Baci brand in Italy.”

Lingerie di Moda represents Italian and international brands and distributes lingerie, stockings and tights, swimsuits and bedroom costumes via its retail site for consumers and wholesale site for retailers.  

“When I first saw Baci’s ad campaign in an international lingerie magazine, it took my breath away,” said Elisabetta Sebastiani, Lingerie di Moda marketing director. “I knew in that instant Baci must be present in our catalog and dreamed of the day it would become a reality. To be allowed to represent Baci Lingerie here in Italy is a true honor.”

Each Baci collection offered by Lingerie di Moda has a subtly different aesthetic but are united by an ubiquitous feminine and playfully erotic undertone.

The White Collection features 50 pieces in an array of colors, ranging from jewel tones to classic white. The Black Collection was designed to emulate a European chic essence and includes accessories like satin gloves and lace garters. The Dreams Collection is comprised of sensual bedroom costumes for role-play and imagination between the sheets.         

Baci first debuted at the 2010 International Lingerie Show in Las Vegas.

Italian retailers wishing to contact Lingerie di Moda about carrying Baci Lingerie via its B2B site can click here.

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