CalExotics to Unveil The Big, Black Book Catalog at ANME

Jul 12, 2013 12:30 PM PST

CHINO, Calif. — California Exotic Novelties has announced plans to release The Big Black, Book, its new "super catalog," at the Adult Novelty Manufacturers Expo Show this Saturday through Monday at the Marriott Airport in Burbank.

The catalog boasts “something for everyone” with more than 500 pages consisting of 3,000 products in what the company called "a perfect-bound, well-organized, user-friendly volume." New products and collections are also being unveiled during the premiere novelty industry trade show in the re-imagined CalExotics booth.

Susan Colvin, president and CEO of California Exotic Novelties, remarked, “This is an exciting summer for CalExotics! The July ANME show is the biggest of the year, and this time around it’s extra-special because we are releasing our super catalog, known as The Big, Black Book. We invite ANME attendees to stop by our beautiful booth to see everything we have to offer—it is easier to navigate, conduct business, and really has a wow-factor that you absolutely must see.”

In addition to the release of The Big, Black Book, CalExotics has several new collections including: Scandal, Embrace, Entice, Enchanted and Sexy Little Panties.

“Our motto is ‘something for everyone’ at CalExotics,” explains Jackie White, vice president of sales for California Exotic Novelties. “We pride ourselves on offering the largest and most diverse selection of adult toys and pleasure products in the world. We have items for beginners, intermediate and experienced users—for every lifestyle and at all price points. Visit us during ANME to discover more.”

Popular existing product lines will also see new product additions. Adonis, Body & Soul, COLT, Dr. Laura Berman, Dr. Joel Kaplan, First Time, Kisses, Love Rider, Precision Pumps and UP! all are being augmented. Additionally, the Bendies products have been revamped and made into a cohesive collection.

“CalExotics made a commitment to collections a few years ago,” Colvin continued. “By creating uniform, eye-catching, well-designed packaging and product lines, we help retailers make sales. Branding is a crucial component of successful retail marketing and we are committed to helping our customers achieve results.”

To further support the success of distributors and retailers, California Exotic Novelties offers help with merchandising and in-store marketing. The company introduced Visual Merchandising Plans in January, and now in July the plans are back with the newest collections.

Jackie White remarked, “If anyone needs help dressing their store walls and windows, with signage or P.O.P.s, or with the branding of our collections, they just need to let us know. Our free Visual Merchandising Plans and other materials are available on our website under the ‘Downloads’ section. Videos, flyers, web banners and more are all there for distributors and retailers to use. If you need help, just ask, that’s what the CalExotics sales team is here for.”

New and existing product collections will also be presented in the newly redesigned booth. Attendees are encouraged to visit and browse the “windows” to see the latest in sex toy innovation.

Colvin explained, “Our booth is famous for the window displays decorated with designer pieces which augment our products. We feature someone different at every show and this year I think you’ll like who we picked! The products look amazing juxtaposed against these beautiful handbags and perfume bottles.”

The company is also launching a new B2B newsletter at the show. To sign up for The Toy Time Express, and for instructions on using the Find-A-Vibe and the Where-To-Buy sections of the website, ANME attendees are encouraged to ask the CalExotics team during ANME.

New products, collections, and videos are also now available on the company website,

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