Porn Stars Can Continue to Rely on Tumblr

Jul 18, 2013 4:15 PM PST

NEW YORK — Porn stars can rejoice ... for now. Tumblr hasn't pulled the rug out from them.

Following Yahoo's announcement that the company would acquire Tumblr, many asked what would happen to the all of the erotic pics that help market the hundreds of porn stars who blog on it.

Now it appears Tumblr is taking the middle ground by keeping blogs containing nudity, mature, and adult-oriented content. But they're putting it "where no one can find it," as one tech commentator noted.

Tumblr, in a recent post, broke down its policies for NSFW and adult content.

Adult-oriented content is now split into two distinct groups — NSFW blogs, which "contain occasional nudity or mature/adult-oriented content," and adult blogs, which "contain substantial nudity or mature/adult-oriented content."

Bloggers are encouraged to flag their own blogs accordingly through the Tumblr settings. They also are cautioned that Tumblr staff may take care of the matter themselves if bloggers fail to do so.

Posts on blogs flagged as NSFW won't appear in places such as the dashboards of logged-out users or on tag pages or mobile apps of individuals who do not follow them.

Posts on blogs tagged as adult will not appear in the dashboards of logged-out users, on tag pages or mobile apps of individuals who do not follow them, on the tag pages of users who do follow them, or in Tumblr search results.

The NSFW material also won't be indexed by search engines.

"Tumblr welcomes and encourages all forms of expression," Tumblr officials said. "However, we have to be sensitive to the millions of readers and bloggers from different locations, cultures, and backgrounds with different points of view concerning mature or adult-oriented content. There are a lot of people in our community who would rather not see this stuff and could even get in trouble if they did!"

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