Pjur's Sexy Six Line Hits the U.S. Market

Jul 25, 2013 11:00 AM PST

WASSERBILLIG, Luxembourg — Pjur Group’s complete Sexy Six line of personal lubricants and intimate products made its U.S. market debut at the recent ANME show in Burbank.   

Pjur’s executive team, represented by CEO Richard Harris, CFO Jack Palmquist, Sales Manager John Marinello, Client Relationship Manager Yasmeen Chism and pjur Founder Alexander Giebel, were present for the unveiling.   

After premiering in Australia in April and subsequently releasing in Russia and Europe, the six products — pjur Cool, pjur Espresso, pjur Woman Nude, pjur Back Door Comfort, pjur Analyse Me! and pjur Med After Shave Sprayare now available for stateside distribution.

Pjur says that their sales at the show exceeded their expectations, depleting their warehouse in two days.

Giebel attributed the line’s success to pjur’s marketing campaign, referring specifically to the company’s informational videos and commercials for each product that can be viewed online.

“We are convinced that these videos provide valuable, state-of-the-art support for our stationary and online retail partners,” he said. “Like the other fairs, the ANME Founder’s Show proved that our products and marketing materials are popular throughout the world and appeal time and again to retailers, old and new,” Alexander Giebel said, adding “The show was really a resounding triumph for the entire team.”

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