We-Vibe Notifies Partners of Potential Legal Action Against LELO

Sep 15, 2013 10:00 AM PST

OTTAWA — Standard Innovation sent a message to its partners claiming LELO did not seek approval from the U.S. International Trade Commission to market its new couples massagers, the Ida and the Tara.

“Standard Innovation views both the Lelo Ida and Tara as fully within the scope of the ITC Orders,” the statement, signed by Standard Innovation CEO Danny Osadca, says. “If that is determined by the authorities to be the case, we would like to make you aware that anyone who attempts to carry Lelo’s new couples’ massagers would do so at its peril and in violation of the ITC Orders. This could result in penalties from the US government of up to $100,000/day of sale, as well as the potential of other legal action.”

The ITC General Exclusion and Cease and Desist Orders, that came into effect on Aug.16, banned the importation, sale, marketing, advertising, distribution, offer for sale, transfer (except for exportation), and solicitation of U.S. agents or distributors in the U.S. of all products that infringe on Standard Innovation’s patent which covers the We-Vibe couples device.

The ITC General Exclusion Order covers current and future products deemed to infringe Standard Innovation’s patent, including those not named in the investigation.

Standard Innovation says it has informed the authorities of LELO’s new launch and is working to ensure the ITC’s orders are enforced as applicable.

“Standard Innovation will continue to enforce its valuable intellectual property rights, and bring our market leading patented brand of sexual wellness products to market together with our valued channel partners,” the company said.

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