Unveils New Features

Sep 20, 2013 5:00 PM PST

LOS ANGELES — Build the Store, the e-commerce solution, has announced the addition of several new features to its e-commerce platform. These features will be showcased at the International Lingerie Show in Las Vegas, and will enable greater flexibility, performance and customization to empower site owners.

The latest product updates include improved SEO capabilities, and Google Analytics integrations. Additional features now available to Build The Store site owners are the option to enable a "lite site" version for mobile customers.

“Since more than 30 percent of all traffic comes from mobile devices to Build the Store sites, we realized there was a need for our sites to adapt to those users,” said Erik Van Riper, chief architect for Build the Store. “The mobile site uses best practices for search engines, and makes it easier for customers to checko! ut through the shopping cart on their smaller device."

Bonnie Feingold, president and CEO of Build the Store and Honey’s Place, said, “Our primary focus this past year was to improve our ecommerce technology. With these recent upgrades, we are excited to offer these innovative solutions that have been developed for our Build the Store customers. By adding these features, Build the Store customers can improve service, attract more customers, and drive more repeat purchases.”

During ILS, Build The Store will waive the sign-up fee for their new customers. This show special offer will remain available until Oct. 14, 2013. Also there will be a drawing where one lucky businesses will receive a Gold Level Package for six months at no cost.

To get a first-hand demonstration of Build the Store, visit Build the Store at booth #737 during the International Lingerie Show, at Rio Las Vegas Sunday through Wednesday.

Interested retailers may visit or email

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