MySecretLuxury.com Reaches 1-Year Mark With Luxury Toy Brands

Sep 20, 2013 5:30 PM PST

NEW YORK — The upscale e-commerce site, MySecretLuxury.com, is celebrating its one-year anniversary.

The company said it only stocks luxury sex toys and sex accessories, noting it is one of the selected online-only retailers to carry brands such as Crave, Fun Factory, JimmyJane and Revel Body.

MySecretLuxury.com’s founder, Stacy Rybchin, remarked, “MySecretLuxury.com started in response to men and women wanting a curated selection of the best sex toys in an unintimidating and sophisticated place to shop. More and more people now accept adult toys especially since they are now more discreet and better engineered. We believe that pleasure is important for both men and women and that consumers deserve to experience the joys that high quality adult toys can deliver.”

In the first year of operations, MySecretLuxury.com said it has learned a great deal about their customers and constantly uses data and advanced analytics to enhance the product selection and optimize the shopping experience. While the company maintains strict data controls and respects anonymity, it has collected some surprising statistics.

Most surprising is that 60 percent of their customers are male. This suggests a growing trend of men purchasing sex toys for the women in their lives as well as for themselves. While MySecretLuxury.com has fulfilled orders from all 50 states and from countries as far away as Brazil and Singapore, the majority of sales come from the U.S. In particular, the populous states of California, New York and Texas account for the most sales. Adjusting for population sizes indicates that Ohio, Washington, and Colorado generate the most sales per capita, the company said.

MySecretLuxury.com launched to enable customers "to experience an erotic renaissance through exploration with the right tools at hand."

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