Baci Lingerie to Sponsor South Africa Sexpo

Sep 25, 2013 9:30 AM PST

JOHANNESBURG, South Africa — Baci Lingerie South Africa announced today that it will be a Platinum Sponsor for the Sexpo health, sexuality, and lifestyle show, Sept. 26-29.

The company said it has secured three booths to highlight different lines from its collection of intimate wear, making it the largest lingerie exhibitor at the show.

“Over the past three years, Baci has maintained a strong presence at all South Africa Sexpos. We are proud to continue to introduce the ever-expanding Baci brand to thousands of South African women. We look forward to showcasing all of Baci Lingerie’s new designs, as well as present already-popular classics from Baci’s gorgeous collections,” Baci Lingerie South Africa CEO Arthur Calamaras, said.

Each of Baci’s three booths at Sexpo will showcase an individual collection where the public and retailers alike will be able to see styles from the Black Label line, (booth #67), White Label line (booth #38), and the Dreams Collection of bedroom costumes (booth #55).

A large assortment of items from each line will also be available for consumers to purchase. Retailers are also invited to browse and order from each collection, and can schedule meetings with the Baci Lingerie South Africa sales team to discuss partnerships, as well as promotional and marketing tips.

Baci said that Sexpo takes place on a variable schedule in several cities in South Africa, including Johannesburg, Cape Town, and Durban. The Johannesburg SEXPO is the largest expo ever held in South Africa, with a four-day music festival featuring 40 top South African bands playing inside the beer garden. Non-stop adult-themed entertainment is also scheduled on the main Sexpo stage.

“Baci’s ongoing mission is to celebrate every woman around the world,” Frank Koretsky, owner of Baci Lingerie, said. “The men and women of South Africa have absolutely embraced our designs, and our brand ambassadors in Baci South Africa have done a fabulous job in extending the Baci message.”

He added, “Showcasing our products at expos internationally allows us to demonstrate the reach of our brand, and we’re thrilled to continue to introduce our new designs and lines to the strong, sexy women of South Africa."

The Cape Town Sexpo will be held at The Nasrec Expo Centre, Hall 6. The event iis open to those 18 years and older. For more information, visit the Sexpo website.

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