We-Vibe 4 to Begin Shipping Oct. 25

Oct 3, 2013 9:30 AM PST

OTTAWA, Ontario — We-Vibe 4, the latest reinvention of the popular couples’ vibrator, was launched today and will begin shipping to distributors and retailers on Oct. 25.

According to the company, the re-design was based on product research and testing with consumers and sexual health experts.

The We-Vibe 4 launch will be supported by comprehensive consumer marketing and public relations campaigns to support retailers in Australia, Canada, France, Germany, the Netherlands, Russia, U.K. and the U.S.

“We’ve spent time talking to retailers, consumers and experts to create the best product we’ve ever launched,” Standard Innovation CEO Danny Osadca said. “Supported by our new in-store merchandising and consumer public relations campaigns, We-Vibe 4 is set to be a huge success for retailers around the globe.”

The new features of the We-Vibe 4 include a body-hugging form, and a remote with intensity control that features 10 levels of intensity and left/right switches between vibration modes. Other features include “Echo Vibe” mode, which alternates between external and internal stimulation. The We-Vibe 4 is made of medical-grade silicone and comes in a compact size that’s 30 percent smaller than the We-Vibe 3. It is available in pink and purple. Its discrete carry case doubles as the USB charging base for traveling.

“We-Vibe 4’s new compact form hugs the female body to deliver stronger, more intense vibrations,” the company said. “The rounded clitoral stimulator follows the curve of her body and gently rests between the labia, while the stiff mid-section ensures a snug fit. The redesigned G-spot stimulator sits in place, up and out of the way, increasing stability, comfort and stimulation for both partners.”

The company said it employed an extensive design and research process to create the We-Vibe 4. Four comprehensive phases of product testing and design validation were conducted involving sexologists, medical practitioners, relationship counselors, consumers and adult industry retailers. “As a result We-Vibe 4 is the most advanced couples vibrator ever created,” the company says.

For more information, visit We-Vibe.com.

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