Paradise Marketing Distributing K-Y Romance Kits

Oct 16, 2013 9:30 AM PST

VISTA, Calif. — Paradise Marketing has announced distribution of the second incarnation of the “K-Y Date Night” couples’ kit.

The company said the original promotion made its debut last year with strong sales. This year, K-Y renewed the campaign to maximize both holiday and Valentine’s Day sales.

Each budget-minded kit features the “Yours+Mine” duo of personal lubricants designed for his and her pleasure, and a $40 gift card to spend on dinner and a movie to turn traditional date nights into stay-cations.

Paradise said the romance kit allows couples to get creative and let K-Y cover the tab, while giving adult stores a reliable and proven promotion that entices shoppers to purchase in person.

“K-Y Yours+Mine is famous for making it fun and easy to bring the spark back to couples’ relationships, and K-Y Date Night helps fan the flames with $40 to spend on foreplay,” CEO Dennis Paradise, said.

He added, “After the resounding response to last year’s release, it was only logical to repeat the program for a second round. And with the current economic climate undoubtedly affecting the way couples celebrate their sex lives, it’s the perfect time for retailers to stock K-Y Date Night.”

The kit offers two distinct personal lubricant formulas — warming for him, and tingling for her — that, when combined, create an intimate and exciting experience. The product is backed by a multi-million-dollar marketing plan that Paradise said included a clever primetime TV advertising campaign that entertained millions of Americans and inspired sweeping sales numbers.

The kits are in limited supply and will begin shipping Nov. 11.

To order the products, email tmcgowan@paradisemarketing.com.

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