Spearmint Rhino Hits Airwwaves With Primetime Debut

Oct 16, 2013 5:30 PM PST

NORCO, Calif. — Spearmint Rhino Gentlemen’s Clubs announced it will kick off its first multi-regional primetime commercial TV ad campaign “What Is Spearmint Rhino?” this week.

Developed with Los Angeles-based Rombu Creative Agency, the ever-changing commercial themes will take viewers on "ambiguously quirky and overly satirical scenarios," the company said. 

The new Spearmint Rhino ads have been reviewed as "funny and strangely entertaining," according to Spearmint Rhino, which has club locations across the country and in Europe and Australia.

“We had two goals with taking a more comedic and lighthearted approach with this advertising campaign," said Kathy Vercher, president and COO of Spearmint Rhino Consulting Worldwide, Inc. "First, to remind people that it is okay to laugh kickback and enjoy their adult lives; the second and most important is to shake the unflattering stigma that surrounds Gentlemen’s Clubs.

"For a quick moment in time there are no worries, just great entertainment, people, food and drinks – a great way to end any day or week."

The ads will run in multiple markets on various major networks throughout the United States and also live on Spearmint Rhino’s social media channels on Facebook, Twitter and at whatisspearmintrhino.com

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