Fun Factory Launches Stronic Drei With ‘Trust the Thrust’ Campaign

Oct 17, 2013 4:15 PM PST

LOS ANGELES — Fun Factory’s Stronic Drei pulsator arrives in stores this month and to promote its release, Fun Factory is inviting retailers on all five continents to participate in a “Trust the Thrust” retail campaign.

The company says that the objective of the campaign is to put a pulsator of in the hands of as many people as possible . Fun Factory is set on showing consumers that they have a brand new option besides vibrators when it comes to shopping for a sex toy.

Stronic Drei has all the same functionalities as Stronic Eins and Stronic Zwei. What sets it apart from its sisters is its shape. Stronic Drei offers 7.3” of ridged insertable silicone. Its tip is slightly curved and tapered for easy insert and intense stimulation, and is flared for external stimulation.

 “The first review of the Stronic Drei is phenomenal, see the Redhead Bedheads thoughts on this new product,” says Emilie Rosan, director of marketing at Fun Factory USA.

The world-wide Trust the Thrust campaign offers retailers a high impact merchandising kit to promote the Stronic and educate consumers about the new toy category of toys known as “pulsators.”

“We think that people have to hold a Stronic to understand what a pulsator is,” Rosan said. “This campaign is an effort to offer consumers a first-hand experience along with a good reason to Trust the Thrust.”

Fun Factory’s merchandising kit includes a Swing display that showcases the Stronic in motions at all times.

“Retailers are already raving about the display,” says April Lampert, sales manager at Fun Factory USA. “It is incredibly effective and unique. It attracts the consumer because the Stronic thrusting back and forth on a swing enticing them to grab it. No one has ever seen anything like this before.”

Once consumers have felt the Stronic, they can write a line in a guest book to describe the sensation it provided. The 10 consumers with the best comment will win a Fun Factory toy on their birthday for the next 10 years. The company says there are more elements to the Trust the Thrust promotional compaign and it encourages all retailers (online and brick and mortar) to contact the company and join.

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