Yahoo Surges Ahead of Google in Web Traffic

Oct 31, 2013 3:45 PM PST

NEW YORK — For the third month in a row, more Americans visited Yahoo's websites than Google's, according to comScore Inc.'s Internet traffic data for September.

The research firm said that Yahoo Inc.'s websites had 197.8 million unique U.S. visitors last month, while Google's had 191.4 million, the Associated Press reported. Yahoo was ahead of Google in July and August, too. The last time that Yahoo was ahead of Google before that was in May 2011.

But Yahoo is still well behind Google in generating revenue from the people who visit its websites.

Research firm eMarketer estimates that Google will generate $38.83 billion in worldwide digital ad revenue this year, more than any other company, according to the report. Facebook Inc. is at No. 2 with an estimated $5.89 billion, while Yahoo is No. 3 with $3.63 billion expected.

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