XR Brands Adds Sarai Ponce to Sales Force

Nov 4, 2013 7:00 AM PST

HUNTINGTON BEACH, Calif. — XR Brands has added industry veteran Sarai Ponce to its sales force as the company’s first Spanish-speaking account executive, the company announced today.

Ponce will be responsible for promoting and expanding XR Brands’ presence within Australia and Latin America and grow the company’s account base.

The company said that Ponce’s experience and resourceful manner working directly with distributors and retailers has helped her maintain strong industry relationships across multiple continents.

In addition, her trade show and product training experience provide essential support to the sales staff as the company’s product lines continue to expand globally.

“Having Sarai on staff has been an incredible boost for XR Brands — in the short amount of time she’s been on board, she has already brought on new accounts and attended product training,” XR Brands General Manager Randy Alvstad, said.

He added, “We are thrilled to have such a respected and approachable industry member on staff and look forward to a very fruitful future.”

Ponce joined the adult industry as a sales representative more than six years ago and has had a rapport with key account personnel, as well as general staff members throughout the industry.  XR said she has a reputation for reliability and follow-through with a friendly face.

“I truly love working as a team and have a unique understanding of the history and culture of the adult novelty industry,” Ponce said. “My friends and colleagues appreciate my self-starter attitude and ability to recognize when it’s time to hit the ground running on my own. Plus I feel I’m fun to work with, which makes me a perfect fit for the exciting team at XR Brands.”

Ponce can be contacted by emailing sarai@xrbrands.com.

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