XR Brands Debuts ‘Savvy’ Line Backed by Noted Sexuality Educator

Feb 3, 2014 7:00 AM PST

HUNTINGTON BEACH, Calif. — XR Brands has introduced its “Savvy” line of massagers, kits and intimate accessories designed with and recommended by AASECT-certified sexuality educator and published author Dr. Yvonne K. Fulbright, PhD.

The company said the collection matches intimate pleasure with intimate wellness, offering a solution for every shopper.

XR Brands tapped Fulbright, known for her work in the human sexuality and sex education fields, to bring an important perspective to the product development process and to create easy-to-use shapes that provide both health and pleasure benefits.

Savvy is targeted at consumers concerned with maintaining prostate health, strengthening the pelvic wall, improving erectile dysfunction, or enhancing intimacy between partners. The products are value priced to universal accessibility.

“Our initial desire was to create a doctor-developed, doctor-recommended product line unlike anything else on the market today, and the first step was to collaborate with a respected and forward-thinking educator like Dr. Fulbright,” XR Brands General Manager Randy Alvstad, said.

He added, “After a few development meetings we knew we had something special on our hands, and the result is a fully branded line that meets the needs of both our customers and their shoppers.”

The collection provides retailers with a discreetly packaged, professionally merchandised line of basic essentials that can be displayed outside of the traditional sex toy section. Featuring interactive packaging inspired by the mainstream personal care category, Savvy acts as a creative transitional line for stores’ softer lingerie and lifestyle sections — or for stores looking to branch into pleasure products for the first time, according to XR.

A magnetized flap that outlines its features and health benefits, with commentary from Fulbright, conceals each product. Shoppers can lift the flap to learn more and view the product through a see-through “window” and close the flap to maintain a sense of discretion.

“A lot of thought and consideration went into the packaging concept and we really nailed it,” XR Brands Brand Manager Michael Merrill, said. “Savvy has a clean and modern look that blends the educational aspect with the line’s sensual shapes and invites shoppers of all experience levels to pick up the box and see what’s inside. And Dr. Fulbright’s photo is featured on every package with a genuine and informative recommendation, and that, combined with Savvy’s affordable price points, helps secure the sale.”

Savvy is comprised of 22 SKUs ranging from mini vibes to prostate and electro-stimulation massagers. The full lineup can be seen at DrFulbright.com, or email Alvstad at randy@xrllc.com for more information.

 


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