U.K. Reality TV Star Luisa Zissman to Launch Toy Line

Feb 3, 2014 10:00 AM PST

ST. ALBANS, England — British retail entrepreneur and reality television personality Luisa Zissman, who was a runner-up on BBC One’s ninth season of “The Apprentice,” is reportedly launching a line of sex toys.

Zissman most recently gained notoriety as a finalist on “Celebrity Big Brother 13,” where she flaunted her bisexuality, hooking up with housemates Dappy, a rapper, and Hollywood actress Jasmine Waltz.

She also “turned an electric toothbrush into a sex toy and dressed up in bondage gear,” according to a report.

She told the Daily Star that the makeshift vibe was used in her rendezvous with Waltz: “Then one night we nicked Ollie’s electric tooth-brush. It was vibrating and we played with it. We were running it all over our bodies for a thrill. I bet they didn’t show that.”

Before exiting the house, Zissman announced, “I was wild but I have no regrets.”

Zissman rose to fame last year as a runner-up on “The Apprentice.” She also owns her own baking website, electronics business and cupcake shop.

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