Paradise Marketing Shipping LifeStyles' EPIC Desensitizer

Feb 20, 2014 7:00 AM PST

VISTA, Calif. — Paradise Marketing has announced that it is the exclusive source for the EPIC male genital desensitizer, developed by condom and intimacy brand LifeStyles.

The company said the unique formula temporarily prolongs the build-up to ejaculation with a nontoxic and odorless spray that helps couples have better, more satisfying sex.

EPIC is described as a safe and effective topical numbing agent that helps delay ejaculation by reducing sensitivity to the penis, resulting in enhanced sexual performance and pleasure for both partners.

Easy to apply, EPIC dries quickly and works almost immediately with a targeted delivery system that will not transfer to the user’s partner.

Each bottle contains approximately 25 applications. With a MSRP of $17.95, Paradise said consumers can enjoy EPIC for less than $1 per use.

The product’s active ingredient is lidocaine, a common medical-grade anesthetic, that meets all U.S. FDA requirements with filed and approved 510(k) clearance for domestic sale as a Class 2 medical device.

“We are very pleased to bring EPIC to the adult market and introduce a modern and impressive male performance enhancer that doesn’t require ingesting pills or potions,” CEO Dennis Paradise, said. “Male enhancement is a unique product category that’s filled with unsubstantiated claims and questionable ingredients, and we are happy to bring retailers a proven effective product that also boasts the trusted brand recognition of LifeStyles.”

To order EPIC, email

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