Williams Trading Launches Spring Fling Marketing Program

Mar 11, 2014 9:45 AM PST

PENNSAUKEN, N.J. — Williams Trading Co., in co-operation with its premier partners, Pipedream, CalExotics, Blush Novelties and other specialty vendors, has launched the Spring Fling Marketing Program.

The marketing plan will refresh a retail partner's floor with new products and support in-store merchandising with display/tester programs.

“Spring is a time for growth and renewal; and after a record breaking winter on the East Coast, we are pleased to announce the Spring Fling program, designed specifically to support and grow our brick and mortar retail channel,” Williams Trading Marketing Director Scott Dantis said. "We’ve added notable high-end brands, including Jimmyjane’s full product line and the hot, new Limon and Ola massagers from Minnalife featuring patented pillow technology.

“Our assortment has expanded to include specialty product lines Garden of Eden Intimacy kits, BodiSpa and a new fetish travel kit from Pocket Dungeon; all exclusive to Williams Trading Co. Additionally, we have several attractive retail display programs from Cal Exotics, Rocks-Off, OhMiBod, Nu Sensuelle, Blush Novelties, BodiSpa and Minnalife. Effective visual merchandising presentation plays an important role in introducing the consumer to our dealer brands.”

The Spring Fling Program includes select full line discounts, along with a digital and printed Spring Fling Catalog. The marketing initiative program is supported with a brand advertising program and customized retailer displays and testers. The Spring Fling Catalog includes 50 pages of more than 500 hand-selected items that are in stock for immediate shipment.

The company says it has planned full assortments from Pipedream Products, CalExotics and Hott Products to focus on the upcoming bachelor and bachelorette selling season, as well as new categories for retail floor expansion.

To view the Spring Fling catalog, click here.

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