Williams Trading Gears Up for Bachelorette Season

Apr 9, 2014 10:45 AM PST

PENNSAUKEN, N.J. — This month, in honor of the arrival of the wedding season, Williams Trading is offering wholesale discounts targeting prime bachelor and bachelorette brands.

“The wedding industry is seemingly recession-proof,” the company says. “In fact, 2.3 million couples wed every year in the U.S. making it a $161 billion industry. People are always getting married and willing to spend lots of money to make it a night to remember, even during a recession.”

Among Williams Trading’s bachelor and bachelorette party offerings are items from manufacturers such as Pipedream, Hott Products and Screaming O.

“Couples’ intimacy kits are one of the hottest gifts today,” said Scott D, director of sales and marketing.  “An intimacy kit offers a little something for him and for her and comes in understated packaging — this means Aunt Marge won’t blush when this comes out of the wrapping at the bridal shower. Our customers want quality products, and regarding a kit, they want their adult toys already paired with the right romance enhancements that will add to their pleasure.”

In addition to the traditional brands, Williams Trading Co. launched seven new Garden of Eden intimacy kits targeting couples looking for a fun and discrete solution for a pre-wedding celebration or to enjoy during their honeymoon.  

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