Lana K. Joins Electric Sales Team

Apr 11, 2014 4:00 PM PST

NEW YORK ­– Electric Eel, manufacturer of Hustler brand lingerie, toys and more, has added glamour model Lana K. to its sales team.

Though new to the sales department, Lana K. has served as Electric’s lingerie model for the last 10 years.

 “I couldn't ask for a better experience,” she said. “I have learned so much about the industry and what goes into producing quality and affordable products. I was taking business classes in college but the experience I have gained from being involved with Electric/Hustler for 10 years and watching the brand grow and seeing the vision that Elan [Rofe], the owner, has has been more valuable than any of my classes could teach.

“We had talked about it over the years and the time was right,” Lana K. said. “The economy is getting better and people are starting to buy more, stores are expanding, more stores are opening and the company is growing.”

Lana K. told XBIZ that she’s ecstatic about her new role, in which she will work alongside company sales manager Zachary Goode.

“We strive to have good customer service and relationships with our buyers and with me being on board I'm able to assist our sales manager Zach, take on a few of his customers and some newer customers. This way we both have time to really find out how we can work best and what goals we can help our customers achieve.”

The statuesque blonde is an industry trade show staple that’s appeared in numerous catalogs and ads for lingerie, sexy apparel, shoes and more.

“I know so many of the buyers from over the years from attending the trade shows that I consider them friends so it's really nice for me to be able to work with my friends in a new capacity and hey it doesn't hurt to work with a sales person who has actually worn every single garment the company sells and gives her honest opinion.”

In addition to Hustler brand products, Electric also offers its own brand of lingerie, as well as the Blue Line collection of men’s underwear and pleasure products, Lux Fetish BDSM gear, and a glass toy line called Glas.

For sales, email Lana K. at

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