Study: Mobile, Tablet Traffic Jump 50%

Apr 16, 2014 7:15 AM PST

EL SEGUNDO — Web traffic from mobile and tablet devices jumped 50 percent over the past year and now accounts for more than one-quarter of all visits, according to data from online marketing company Wpromote.

The survey said that non-desktop traffic jumped to 27 percent of visits in the first quarter of 2014, up from 18 percent during the same period a year earlier. Smartphone traffic increased from 11 percent to 17 percent, and tablet traffic increased from 7 percent to 10 percent.

The marketing company surveyed traffic to 35 client websites in three general industries: e-commerce, business-to-business and consumer services.

The numbers show that desktop web traffic continues to decline, dropping from 88 percent to 82 percent to 73 percent in the first quarter of the past three years.

“The transition to mobile is just that, and mobile adoption isn’t universal yet,” said Mike Mothner, CEO of Wpromote. “Despite this, marketers should constantly ensure that their strategies and tactics are aligned with the transition to mobile. The data shows that mobile overtaking desktop in terms of web traffic is a matter of when, not if.”

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