HiPleasures Throws Sugar Cum Launch Party

May 6, 2014 10:30 AM PST

HOLLYWOOD, Calif. — HiPleasures and Nikita Von James have teamed up to celebrate their respective accomplishments — HiPleasures is launching its new product, Sugar Cum and Von James is adding another year to her age. They will be throwing a joint party on May 17 at Lure Nightclub in Hollywood.

Presented by Jamie Barren, the party will run from 10 p.m. to 2 a.m. VIP guests will be treated to bottle service and all attendees will go home with Sugar Cum samples.

Sugar Cum, the pill that reportedly makes men and womens’ cum taste sweeter, has gotten quite a bit of hype since it was announced in April, including mainstream media attention from Cosmo UK, Gizmodo UK, Jezebel and Short & Sweet NYC.

“We’ve had an amazing start with our first product, Sugar Cum, so there’s definitely reason to celebrate,” HiPleasures CEO Brittani Feinberg said. “If you haven’t tried Sugar Cum, come on down to the party and we’ll send you home with some.”

"I’m very excited to be having a party to celebrate my birthday,” adult star Von James said. “I hope my industry friends and fans will come out and help me celebrate.”

Russia-born Von James received three nominations at the 2014 XBIZ Awards, including MILF Performer of the Year, Performer Site of the Year for her Pornstar Platinum site, NikitaVonJames.com, and Best Scene – Vignette Release. She was recently interviewed by Men's Mag Daily where its editor Jon DaBove dubbed her the “Siberian Sexpot.”

Those interested in attending can RSVP by emailing info@therubpr.com; include your name and the number of people in your group. The event is only open those 21 and over.

Lure is located at 1439 Ivar Ave. in Hollywood, Calif.

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