Playboy Enterprises Launches Playmates.com
LOS ANGELES — Playboy Enterprises Inc. today unveiled Playmates.com a new website featuring the women who for 60 years have helped define the iconic global lifestyle brand.
Playmates.com is a non-nude digital destination — interactive and mobile device-enhanced — for fans wanting to learn more about the magazine's centerfolds of the U.S. magazine and its numerous international editions.
Playmates.com's regular features include Playmate of the Day, a where-are-they-now gallery and a weekly video blog hosted by Playboy's Miss May 2006 Alison Waite, featuring dating, relationship and sex advice.
The site also empowers users to easily share content via a variety of social media platforms, including Twitter, Instagram and Facebook.
"Over six decades, the Playboy Playmate has become its own global brand, defining beauty and sensuality across generations and amassing a very passionate global fan base in the process. Now we finally have a single resource to satisfy the huge appetite for everything there is to know about our readers' and fans' favorite Playmates," said David Israel, COO and president of Playboy Media.
"Playmates.com provides both our readers and Playmates alike with a fun platform to engage, share, reminisce and connect with an American cultural phenomenon."