Anne Finlayson Named New CEO of Standard Innovation

May 21, 2014 12:00 PM PST

OTTAWA, ONTARIO – Standard Innovation, the manufacturer of the We-Vibe, on Wednesday announced the appointment of Anne Finlayson as the company’s new CEO.  

Finlayson brings a wealth of knowledge and experience to the role. Before this appointment, she was Standard Innovation’s CFO, responsible for operations, product introductions and intellectual property protection. She has a long history with Standard Innovation, having been part of the company’s management team since it was founded. Her mandate focuses on overall company growth and performance, strategic direction and product innovation.  

“I am thrilled to lead Standard Innovation as we continue to invest in new product research and development,” Finlayson said. “We have a very strong team in place to continue building the We-Vibe brand and bring new products to market in the coming months.”

Before joining Standard Innovation, Finlayson held positions in finance and supply chain management at Nortel Networks, Coresim and Lytica. She holds a Bachelor of Economics & Computer Science degree from the University of Toronto as well as a MBA from the University of Western Ontario.

Standard Innovation is a world leader in designing and manufacturing high-quality,  body-safe, eco-friendly intimate products. Its original and signature couples product is the We-Vibe. Dedicated to shaping the future of sexual health and wellness, Standard  Innovation expanded its product family to include a solo line of products including  Tango by We-Vibe and Touch by We-Vibe. The full line of We-Vibe products is  currently available at thousands of retail locations in more than 50 countries around the world.

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