Williams Trading Launches LGBT Pride Marketing Program

Jun 15, 2014 6:00 AM PST

PENNSAUKEN, N.J. — In support of the LGBT 2014 Pride season, Williams Trading Co. handpicked more than 500 new items specifically supporting the LBGT consumer.

“We’ve added new brands to our assortment including Rascal’s full line, Nasstoys’ RAM product line, Si Novelties’ Extreme Dongs and perennial favorites including Pipedream, Doc Johnson, CalExotics, Tantus, Perfect Fit, Spartacus, Aneros, Elbow Grease, PHS and NS Novelties,” said Erin M, marketing and vendor liaison.

“In addition to the new and expanded assortment of LBGT-specific mix of products, we are also offering custom pre-pack display programs from the new product line featuring icon Bettie Page which includes a life size cut out and testers to support our customer’s retail floors,” said Scott D, sales and marketing director for Williams Trading Co. “To support industry newcomer Minnalife, we have developed a retail display program with testers for counter displays.”

According to the company, “the Gay Pride season is an excellent time for our dealers to merchandise and cross sell lubes, including specialty anal bleaching products, toy cleaner and silicone-based formulas.”

The company added, “We are offering a full assortment from Wet, System Jo, ID Lube, Swiss Navy, Bodi Action, Elbow Grease, and many more. Personal cleaning bulbs, strap on harnesses and C-rings are also very good sales drivers during the season.”

Williams Trading Co, in conjunction with Pipedream, is offering a torso display marketing program for use with straps-ons and vibrating panties. The smooth white torso proudly displays the Fetish Fantasy Series logo at the waistline and features a sturdy metal hanger with plastic hooks to easily hang this half torso on any display rack, peg, grid, or slat wall. 

Williams Trading Co. also announced the availability of the Combo Pre-Pack Kit under its own brand of Cloud 9 Products. This new weekender kit includes a seven-inch premium dong, C-Rings, a medium size anal plug and a convenient traveling case. The exclusive kit from Williams Trading Co. is merchandised in a free standing clam shell for easy standing or peggable retail display.

Williams Trading Co. also offers two Garden of Eden Intimacy Kits, For Him and For Her, as part an exclusive intimacy kit line. The kits feature products such as Southern Butter Back Door Balm, and Climax Crème along with tongue vibes and C-Rings.

Williams Trading Co. offers a 60-page color catalog that is supported with an online digital version.

“We find some of our customers will like to work in the traditional print format; they can visit our site to download a PDF or flip pages instantly to view our product offering,” said Rich P, vice president of sales.

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