ExoClick Hoping to Gain From Search Giants' Porn Ad Changes
BARCELONA — The ExoClick ad network is hoping to see increased business as Internet giants Google and Bing change their ad word policies this June.
What with the Google’s AdWords porn ad ban announcement and word of Microsoft closing Bing Ad Express by the end of July, ExoClick feels it’s poised to benefit from the changes.
The company said that Marketing Dive reported that Microsoft is to close its Bing Ad Express by the end of July. Bing Ad Express was meant to be an automated ad system to help businesses that didn't have time, money, or experience to manage paid search, ExoClick said. The closure is because Bing believes that automating the ad process took away important control from the campaigns that brands and businesses needed.
“Unlike Bing and similar automated ad services, the ExoClick ad network offers the option of an additional resource in the form of a dedicated account manager based on eligibility and meeting certain criteria which can be reviewed on our website in our FAQs. The account managers role is to advise clients on how to maximise the impact of their campaigns and help them scale their business," said Richard Cottrell, ExoClick's global sales director.
He continued, "Additionally ExoClick offers 24/7 customer service to answer any doubts or problems an advertiser or publisher may have."
The company also weighed in on the Google AdWords change and how it will benefit from the porn ban.
“The Google AdWords announcement is a welcome move to help drive more business through our network. We have excellent sources of both mainstream traffic and mainstream publishers to help adult advertisers drive their revenues via our ad network platform,” said Benjamin Fonzé, ExoClick CEO and founder.
ExoClick maintained that it is ranked as the 5th most popular ad network in the world and noted that last month it reached a record milestone with 4 billion daily ad impressions.