Williams Trading Announces ‘Big 3 Super Sale’

Jun 30, 2014 4:30 PM PST

PENNSAUKEN, N.J. — Williams Trading Co. has announced its first-ever Big 3 Super Sale of adult industry’s heavy hitters, Pipedream, Nasstoys and CalExotics.

The sale offers a 30 percent wholesale discount on Nasstoys’ entire product line for the month of July. Special offers from Pipedream and California Exotic Novelties will also be available throughout the month.

“We’ve added over 500 new items from the best brands in the industry,” said Erin M., marketing and vendor liaison for Williams Trading Co. “Our focus is on assisting with effective presentation of our key brands through the use of time proven merchandising tactics supported with training and measured add-on sales strategies.”

According to the distributor it has never before offered a sale on the top three novelty manufacturers at once because July is typically a slower month for retail traffic. However, when combined with the gay pride summer selling season and the company’s recently released LGBT sales catalog, Williams Trading said it made sense to continue passing along the savings to its customers. 

“Currently, our LGBT marketing program is supported with in store displays and merchandising support material,” said Rich Pyne, VP of Sales. “NuSensuelle, Blush, OhMiBod, Cal Exotics, Jimmyjane and Lelo are offering a tester program to help engage the LGBT consumer. Pipedream is providing a unique body mold program for display and demonstration of their exciting new Fetish Fantasy strap-ons. The sleek, silky white body molds come complete with a hanger for easy grid wall display.”

Scott D., director of sales and marketing, added, “Effective cross selling and up selling is an important part of the pride season. To assist our retail partners with cross selling, we created a special prepack of sample lube testers which introduces the consumer to a new brand: such as Wet, System Jo, ID and much more. We also offer a full line of Lube Shooters to optimize add-on sales and help build the retail basket.”

Contact a Williams Trading Co. sales representative at (800) 423-8587 for ordering information.

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