XR Brands, Entrenue Sign Distro Deal for ‘Savvy’ Line

Jul 2, 2014 7:00 AM PST

HUNTINGTON BEACH, Calif. — XR Brands announced that it has signed a national distribution deal with Entrenue to bring the Savvy line of sexual wellness solutions to retailers across the country.

Entrenue has added a selection of the line’s top SKUs — designed and recommended by AASECT-certified sexuality educator and published author Dr. Yvonne K. Fulbright, PhD, MSEd — to bring retailers an intimate option for every shopper.

The deal includes a selection of Savvy massagers, prostate vibes, cock rings and other sex toy essentials to cater to every experience level, including Le Vibe, a dual-stimulation massager  contoured for comfortable insertion with a smooth glide. The vibe is made of premium silicone with two motorized contact points and 10 vibration patterns and speeds.

Also offered is Splendid, a multi-function prostate massager for targeted P-spot stimulation with an angled, anatomical tip for a natural feeling. Its external controller allows for easy operation and maneuvering for men of all experience levels.

Intimate Bliss, an all-in-one pleasure kit with three starter toys includes a six-inch stick vibe, a compact mini massager with a curved tip for G-spot play, and weighted kegel balls for a simple introduction to strengthening the pelvic floor.

XR said Savvy products are easy to use and provide both health and pleasure benefits. Whether to maintain prostate health, strengthen the pelvic wall, or enhance intimacy between partners, Savvy recognizes consumers’ unique and diverse needs — and is value priced to universal accessibility.

“Savvy is economically priced and packaged perfectly for the clientele it caters to, so it made sense that we include elements of the line in our catalog,” Entrenue President Joe Casella said. “Savvy is ideal for stores with softer lingerie and lifestyle sections looking for an accessible and affordable line inspired by the personal care industry. The innovative and discreet packaging highlights the health benefits for each product and inspires men and women of all kinds to explore their sexual health, sensuality and intimate relationships.”

The Savvy line provides retailers with discreetly packaged, professionally merchandised essentials that can be displayed outside of the traditional sex toy section. Featuring interactive packaging inspired by the mainstream personal care category, XR said Savvy acts as a creative transitional line for stores’ softer lingerie and lifestyle sections — or for stores looking to branch into pleasure products for the first time.

A magnetized flap that concisely outlines its features and health benefits with helpful commentary from Dr. Fulbright conceals each product. Shoppers can lift the flap to learn more and view the product through a see-through “window” and close the flap to maintain a sense of discretion.

“We collaborated with Dr. Fulbright for her forward-thinking approach to sexuality education and she has a unique perspective that made a big difference during the development process,” said Randy Alvstad, XR Brands General Manager.

He added, “And Dr. Fulbright’s photo is featured on every package with a genuine and informative recommendation, and that, combined with Savvy’s affordable price points, helps secure the sale.”

To view the full lineup, visit DrFulbright.com, or email Alvstad at randy@xrllc.com.

For product ordering, contact an Entrenue sales representative or email info@xrbrands.com.

More Adult Industry News »
About / Contact