CalExotics, Vivid Entertainment Partner for 'Vivid Raw' Collection

Jul 2, 2014 8:00 AM PST

LOS ANGELES — California Exotic Novelties and Vivid Entertainment have teamed up to create a new line of products for men called "Vivid Raw," the companies announced.

The 34-SKU collection — that consists of dolls, strokers, masturbators and life-sized pieces — will be officially unveiled at the July ANME Trade Show.

CalExotics said the packaging has a masculine appeal and captures the Vivid brand, assuring results for distributors and retailers.

The company is so confident in the quality of the products that every item is backed with a one-year warranty.

“Steven [Hirsch] and I are proud to announce our partnership to create the Vivid Raw collection. Our teams have worked together to develop the best way to bring an innovative men’s line to market. Vivid is the adult entertainment leader and California Exotic Novelties is the toy industry leader; the best working with the best,” said Susan Colvin, President and CEO of CalExotics.

The pinnacle product in the collection is the “Super Model.” The new doll is 100-percent fully molded and lifelike with inner inflation that allows users to control softness. The vagina and anus are soft, tight, and made of Pure Skin Material. Measuring 5’8” tall with long legs, flowing blond hair, and lifelike face, the partners said the doll sets a higher standard.

“For the last two years our top priority at Vivid has been to extend and leverage the brand we’ve built for the past 30 years," said Steven Hirsch, founder and co-CEO of Vivid Entertainment.

He continued, “We’ve done this successfully by creating Vivid TV, Vivid Radio and licensing our name for gentlemen’s clubs and other products. Working with Susan and CalExotics on the Vivid Raw line is another natural extension of this strategy. We believe that over the years CalExotics has earned an unparalleled place in the industry and now is clearly recognized as the industry leader. I have the utmost confidence in CalExotics' ability to oversee this category of our business.”

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