Global Traffic Said to Grow 3 Times in 4 Years

Jul 5, 2014 6:00 AM PST

SAN FRANCISCO — Global Internet traffic will grow nearly three times in the next four years due to an increase in Internet-enabled devices and better video streaming, according to a new report.

The CiscoVisual Networking IndexGlobal Forecast and Service Adoption for 2013 to 2018 said that the majority of IP traffic by 2018 will originate from mobile and portable devices other than personal computers.

Wi-Fi traffic will exceed wired traffic and high-definition video will generate more traffic than standard-definition video, the report said.

Global broadband speeds will reach 42 Mbps by 2018, up from 16 Mbps at the end of 2013.

The report said that in 2013, 33 percent of IP traffic originated with non-PC devices. But, by 2018, the non-PC share of IP traffic will grow to 57 percent. Wi-Fi and mobile-connected devices will generate 76 percent of traffic by 2018.

Wi-Fi will be 61 percent, and cellular will be 15 percent, the report said. Fixed traffic will be only 24 percent of total Internet traffic by 2018.

Gian Carlo Scalisi of adult mobile traffic specialist BitterStrawberry.com told XBIZ that for the majority of entertainment content the future is in mobile.

"The adult industry is no different," he told XBIZ. "The mobile is the most personal and interactive one, and the user 'addiction' to it will increase along with the technology development.

"The adult entrepreneurs need to follow the trends, predict and embrace the new technologies, in order to stay on top and evolve together with the market. For example, some of most popular these days are the cams site.

"It’s the interactivity that makes people keep coming again and again. Deliver an engaging, qualitative and user-friendly mobile product on the market and the ROI will make all your efforts worth."

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