ExoClick 'Big Data' Infographic Looks at World Cup Porn Traffic

Jul 10, 2014 7:00 AM PST

BARCELONA, Spain — ExoClick has used its ability to analyze “big data” by releasing a lighthearted infographic that looks at the “World Cup 2014 vs. Porn.”

The analysis was culled from data that the company has been collecting before and during the tournament's group play rounds and quarter finals held between June 13 and July 5.

ExoClick said it examined adult traffic data from all of the countries playing in the football [soccer] championship and was able to pull out some fascinating and fun facts about the adult viewing habits of those countries during the build up to the World Cup final.

The categories include: “Porn views per capita” that examined each country’s adult traffic prior to the tournament; “Top five football addicts” — countries where porn traffic decreased during the games; “Half-time happiness," that gauged if porn traffic rose during breaks; “The top sites" watched during the World Cup;  and “USA becomes addicted to soccer" — showing porn consumption dropping as the games went on.

Also included is a look at the “Spain versus Holland rematch” that analyzed fans’ porn habits and the prior world champion’s affect on porn traffic; “Still sexy?” that examined each country’s adult traffic average after each game; and “Winners & losers” where traffic data was taken from all games won and lost from the group play and quarter final games creating a graph to see how rapidly the winners and the losers went back to watching porn.

“We wanted to have some fun with our big data assets and so we selected a global event like the World Cup to demonstrate how useful big data can be,” said Benjamin Fonzé, CEO and founder.

He added, “The ExoClick network has access to a global network of traffic, which enabled us to have a pretty accurate figure of the habits of each countries porn viewing activities.”

The “World Cup 2014 vs. Porn” infographic can be seen here.

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