Nevada Brothel Reports BDSM Spike From '50 Shades' Phenom

Aug 5, 2014 9:00 AM PST

PAHRUMP, Nev. — Sheri’s Ranch, the legal brothel outside of Las Vegas, reported that it has seen a 5 percent increase in bookings for its BDSM suite and services since the release of "50 Shades of Grey" in 2011.

The brothel anticipates an even greater interest with the release of the film adaptation in early 2015. Courtesans at the brothel provide, among other things, introductory training in sadomasochistic erotic acts involving dominance and submission.

Dena, the brothel’s madam, said more women are also inquiring about the services.

“It’s not a coincidence that more women and couples between the ages of 35 and 50 are booking our dungeon room. The '50 Shades of Grey' book has introduced many women to bondage and discipline, and a percentage of those readers would like to act on their interests. Sheri’s provides a safe and private environment for women to experiment with the world of BDSM, and we anticipate the film will generate even more curiosity,” Dena said.

She added, “The trailer for the film adaptation of '50 Shades of Grey' book became the most watched trailer of the year in less than one week. If the trailer is any indication, this film will have an even greater effect on our business than the book had."

The madam said she has the movie in mind as she puts together her 2015 bordello schedule from her pool of 144 courtesans.

“I need to make sure that I have at least four to eight women in each week’s lineup who specialize in BDSM activities and education. While many women and couples make an appointment in advance, several are walk-in customers, and our ladies need to be prepared for the increase in bookings,” Dana said.

The film adaptation is scheduled to be released on Feb. 13, 2015.

For more information about the Ranch, email Jeremy Lemur at jeremy.lemur@sherisranch.com, or call (702) 873-0008.

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