'LUST by JOPEN' Receives Red Dot Design Award
LOS ANGELES — JOPEN announced that it is a winner of the Red Dot Communication Design 2014 Award, honoring the company’s superior packaging for the LUST Collection.
Red Dot is considered one of the largest and most respected design competitions. This year, the international jury selected 584 outstanding entries for creative achievements out of 7,096 total entries.
“We’re thrilled. It’s such an honor to receive the prestigious Red Dot Award. The LUST packaging is absolutely gorgeous and we’re all very proud of this amazing recognition,” said Susan Colvin, President and CEO of JOPEN.
The company noted that innovative designs, premium silicone and state-of-the-art features make LUST one of the world’s most popular luxury pleasure product collections. The stylized packaging doubles as a keepsake box with an easy snap magnetic closure. The product is nestled in a form-fitted foam insert and comes with a USB charging cord.
JOPEN noted that the packaging's flirty bubbles compliment its whimsical design while minimalist copy conveys the selling features.
“By constantly adjusting our categories to the changing requirements of the market, our competition is always at the cutting edge. In more than 20 years, Red Dot has succeeded in creating a global platform where communication designers from all over the world can measure themselves against each other. In 2014, more participants than ever before showed their courage in having their creative projects judged by unbiased international experts. Winning a Red Dot gives the winners unparalleled visibility in all types of media,” said Professor Dr. Peter Zec, founder and CEO of Red Dot.
The winners will be celebrated at the official awards ceremony on Oct. 24 in the Konzerthaus in Berlin. Afterwards the E-Werk in Berlin will serve as the venue for the Designers’ Night party where the winners’ designs will be launched on stage.