Williams Trading Co. Offering Sportsheets, Alexander Institute Bundle

Aug 29, 2014 1:00 PM PST

PENNSAUKEN, N.J. – Williams Trading Company is offering a free bondage DVD produced by the Alexander Institute Loving Sex series for retailers who purchase Sportsheets products.

To qualify, the Williams Trading customer must purchase a minimum of $150 in new selections from the Sportsheets Plus or Edge product line. Once the dealer is qualified, they will receive one free DVD for each $100 minimum reorder. Qualifying reorders can be from Sex & Mischief, Sportsheets, Sportsheets Plus, Edge and Sex in the Shower product lines.

Sportsheets Plus is a line of plus size sex toys, developed by women for women. Sportsheets Plus includes sexual positioning tools and strap-ons created to enhance pleasure for women, sizes 12 to 30. Edge is the most recently released product line from Sportsheets for customers experienced in bondage play.

“The new product lines from Sportsheets are really impressing our retailers right out of the gate,” said Erin V., marketing & vendor liaison for Williams Trading Co.  “Over 60% of female customers are at minimum a size 12 so the Plus line is perfect. The excellent craftsmanship of the Edge bondage products, speaks for itself when presented to customers experienced in bondage scene play.”

“Endless Shades of Great Sex,” a sex and mischief bondage guide DVD produced by the Alexander Institute, offers 55 minutes of bondage fantasies. The DVD depicts 19 scenarios to inspire role play, domination techniques, the use of toys and how to bring your ultimate fantasies to life. This DVD provides a $19.99 retail value for retailers to promote at point of sale.

“It’s always more benefit to a customer to get an added value to their purchase rather than just a discount,” said Scott D., director of sales & marketing for Williams Trading Co.  “Creating a partnership that combines Sportsheets new product lines with a bondage DVD from the Alexander Institute is a natural fit. Should a retailer choose, Endless Shades of Great Sex is perfectly designed for in store demonstrations.”

The bondage DVD is available to all retailers at no charge with a minimum wholesale purchase requirement. This allows the retailer to offer this unique DVD as a bonus gift at retail with the purchase of all Sportsheets products.  

For sales, call (800) 423-8587 for ordering information.

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