Vanity by JOPEN Receives Packaging Makeover

Sep 8, 2014 3:00 PM PST

LOS ANGELES — Pleasure products company JOPEN has debuted new packaging for its Vanity Collection.

According to the company, the packaging is styled to appeal to “today’s discerning luxury shopper,” with fresh, modern graphics.

Susan Colvin, President and CEO of JOPEN, said, “You are going to absolutely adore the elegant, reimagined Vanity packaging. It has a foil treatment that makes it really pop on the store shelf. The new look is destined to increase sales and reinforce Vanity’s position as one of the premium luxury pleasure product collections on the market.”

The packaging doubles as a keepsake box with an easy-snap magnetic closure. Additionally, Vanity charging cords — with the exception of the based items — have been converted to USB for ease and convenience. The USB cords are included with USB-charging Vanity items.

“Vanity by JOPEN is the picture of exuberant sophistication,” said Jackie White, vice president of JOPEN. “Sixteen distinct, award-winning shapes and sizes bring a new dimension of chic sophistication, unparalleled power and redefined luxury to the realm of pleasure products.”

JOPEN’s Brand Manager Robin Stewart noted that the study-yet-pretty aesthetic “truly captures the personality of the flagship JOPEN Collection.”

Art work for the new Vanity packaging is available on the JOPEN website, where images can be downloaded from each product’s page.

The Vanity Collection and its new packaging will also be displayed at the ILS Show in Las Vegas this weekend.

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