Sliquid Adds Vegan Feminine Wash, Shave Cream to Balance Series

Sep 24, 2014 11:30 AM PST

DALLAS — Sliquid is now offering 100-percent vegan options in the feminine wash and shave cream categories, with Sliquid Splash and Sliquid Smooth.

Sliquid Smooth is a natural shave cream that maintains its velvety texture with the addition of botanicals and plant-based ingredients, including aloe vera, vitamin E and green tea extract. Lanolin, found in most shave creams as a moisturizing agent, has been replaced by a combination of mango and shea butter with essential oils.

“Naturally Sliquid would never formulate our shave products with lanolin because it is a byproduct of sheep’s wool, so we set to work to develop a comparable — and better — alternative for shoppers who are more selective about their body products,” said Michelle Marcus, Sliquid vice president of sales and marketing.

“We’ve found this to be a key selling point when educating both retailers and consumers about how Sliquid Smooth differs from most other shave creams out there," Marcus said. "Ingredients like lanolin can irritate sensitive skin, especially in our most delicate areas, and we’re proud to educate consumers to help them make a more cognizant choice.”

Sliquid Splash feminine wash cleanses with organic, plant-based ingredients chosen for their soothing and aromatic properties. According to Sliquid, the balanced scents are subtle yet fragrant and provide yet another gentle and natural alternative to the traditional.

“As our presence expands into international markets, we’ve found that this attention to body-safe and natural formulations has helped secure loyal relationships not only between Sliquid and our fans, but among consumers and retailers as well,” Sliquid CEO Dean Elliott said. “We’re quite proud of the Smooth and Splash lines; both are free of harsh and drying ingredients found in common soaps and foams, and the response since their debut has been phenomenal.”

Sliquid Splash and Sliquid Smooth are part of the Balance series of spa-inspired body care. Packaged in opaque bottles, they are merchandised for both adult and mainstream retail.

For product and/or ordering information, email sales@sliquid.com or click here.

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