Williams Trading Co. Launches ‘Blush Month’ Marketing Program

Oct 1, 2014 10:45 AM PST

PENNSAUKEN, N.J. – Williams Trading Co. has claimed October “Blush Month” with a full-line sale on all Blush Novelties products offering a 30 percent wholesale discount.

The promotion ends on Oct. 30.

Blush offers several product lines including the B YOURS line of colorful plugs and vibes, LOVERBOY body safe dildos and the M FOR MEN line of soft, supple masturbators.

Special tester display offers from Blush Novelties will be available for the sale period through the Blush E-Learning module “How to Select the Right Vibe” on Williams Trading University.

The distributor said it is offering a Free Tester Program with the following Blush product lines: OHM, REAL NUDE, SPLASH, and SERENDIPITY. Dealers are required to take a simple E-learning program on the Blush product line on Williams Trading University platform. At the end of the course they can request a free set of testers for retail use. 

 “Effective demonstration of testers allows the consumer to select styles and experience product features,” said Erin V, marketing and vendor liaison. “We constantly see an increased rate of sale at retail level with a strong tester program.”

“The Blush Marketing E-Learning program is simple for all store associates to access and reinforces in store selling techniques,” said Richard Pyne, Williams Trading vice president of sales. “Store associates can use social media to log in or with any e-mail address.”

For more information, contact a Williams Trading Co. sales representative at (800) 423-8587.

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